![]() How can we break through all the static and reach our employees? How can we ensure that our messages are received?Įmployee communication platforms are essential for ensuring that the right information gets to the right people at the right time. This is a real challenge in our real lives and perhaps even more so for internal business communications. If employees feel like they matter, they will engage.In an age of near-constant communication, it can be easy to lose track of what is most important. Bring your message inside so it feels relevant and personal. Connect your articles and points to specific departments or teams. Create space in your internal company newsletter to feature ideas, testimonials and various news stories from the employees. But if your employees feel heard, they will engage. Include a fun interview transcript with the employee and don't stick to strictly office-related questions. In your internal newsletters, profile an exceptional employee (or, perhaps, a new employee) to give your team members an incentive to open the newsletter and read its content. Members of your team are curious about each other. Positioning our newsletter this way invites all employees to participate in ways that our company has served our consumers through inspiration, trusted guidance and connectivity. The presentation is often a combination of brand inspiration and business information. The company newsletter that my team shares every week is positioned as a celebration of the work. through video), providing the "why," and directly addressing problems. For better employee communications, apply these marketing lessons by including stories, sharing good and bad news, allowing personality to show through (e.g. Don't just efficiently provide information and resources to employees. Marketers have learned that storytelling and authenticity increase brand engagement and trust. Highlight each submission in future newsletters and present the unsung heroes with a thoughtful prize or token of appreciation. For example, you could host a contest where employees submit an unsung office hero. These activities can encourage employee interactions while boosting morale. Introduce gamification to your internal newsletter by hosting giveaways, competitions, games, etc. People feel more connected to a person or company when you personally communicate information through video. Video allows you to communicate information faster and helps you effectively communicate intent and emotion. One of the most effective ways of communicating an internal newsletter is to incorporate video. Tom Wozniak, OPTIZMO Technologies, LLC But, if you can find the right approach that is authentic to your company culture, you may find team members opening each newsletter anticipating something fun and engaging. Humor can be tricky since what's funny to one person may not be to another. One great way to engage with your employees is to use humor in your internal newsletter. By eliciting a feedback loop, corporate communications teams are able to get new and interesting perspectives across the enterprise, which can lead to new insights about customers, partners and the general workforce. Internal newsletters are a great tool to gain insights from across the organization, and the use of calculators, surveys and interactive tools is a great way to engage employees. The Quartz Daily Brief is a good example. They're easier to scan, and the format puts more emphasis on the content than the container. ![]() I've seen marketing and communications pros get super creative with newsletters, but I've found that a simple serial list of topics with compelling headlines and intro text works best. ![]() This turns your newsletter into a two-way dialogue and a forum for authentic collaboration. In the next edition of the newsletter, publish the observations you receive with insights and answers if the comments require a response. Be sure you have a section for feedback and commentary. Yoni Solomon, G2 (formerly G2 Crowd)Ĭompany newsletters can keep your team members - no matter how many there are - informed, interested and included. It'll require additional effort and transparency from your leader, but it brings additional weight and meaning to your internal communications, and promotes alignment and awareness of where we're headed. Ultimately, it's who our employees want to hear from, as their updates are closely tied to the organization's overall direction. As we all know, the buck "stops" with our CEOs, and when they speak, people listen.
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